redefining what it means to be healthy
We understand the frustration that can come with building and maintaining health in today's world regardless. We are committed to making your goals obtainable and sustainable as well as simplifying the process to get you there.
The truth is that your body will always follow your mind. Everyone has a different goal and a different set of beliefs about what it means to look and feel healthy. Unfortunately, this crowded industry has created confusion and even lies that do not breed results even with consistency.
At the Lifted Mindset, we do things differently becuase you are different. You have a unique body with unique goals and chances are you have not been told how simple it is live in the body and in the lifestyle you desire.
We're changing the game.
We know finding trustworthy health and fitness advice can be hard to come by
we exist to change that.
Jason B.
Trainer
Jeff K.
trainer
Ashley I.
Trainer
Josh S.
dietician
Meet some of the trusted trainers and dietitians on our team at Optimal
Our Team
HONOR
we BELIEVE IN BUILDING SELF-RESPECT AND GIVING OTHERS SOMETHING TO RESPECT. wE HONOR OUR MINDS, OUR TEMPLES, OUR SOULS, AND OUR RELATIONSHIPS.
Our Values
COMMUNITY
we've created a lifted culture here that provides clients with support, accountability, and tools for creating positive change in their life. We value our surrounding communities as well which is why you can find our team doing free monthly outreaches to serve as many as we can.
INTEGRITY
we teach clients how to trust themselves so others can trust them. Using trackable measurements, we build consistency which translates to every area of life.
LEGACY
WE'RE BUILDING GENERATIONAL HEALTH. IT'S NOT JUST ABOUT YOU - IT'S ABOUT EVERYONE YOU INFLUENCE. EVERYTHING YOU DO AND DON'T DO EFFECTS THOSE AROUND YOU AND THOSE THAT WILL COME AFTER YOU.
LEADERSHIP
The most difficult thing you will ever do and the most rewarding thing you will ever do is lead yourself well. We help men and women lead themselves to create a healthy life - physically, mentally, emotionally, relationally, and financially.
With two decades of experience as a professional Fitness Trainer and Nutrition Coach, I strive to simplify the complexities surrounding diet and exercise. My focus is on making health and fitness straightforward and accessible to all individuals.
Driven by my passion for exercise and nutrition, I am dedicated to helping others unleash their full potential and become the best versions of themselves. It is evident that those who prioritize their well-being, physique, and performance often excel in various aspects of their lives.
Having worked with a diverse clientele worldwide, ranging from everyday individuals seeking weight loss to elite competitors from NHL, NBA players, former collegiate athletes, and physique competitors, I bring a wealth of experience and expertise to the table.
Specializing in areas such as Fat Loss, Muscle Building, Strength Training, Sleep Optimization, Hormone Optimization, Time Management, and Mindset Development, I believe in tailoring my approach to each individual's unique needs and preferences.
I firmly believe that maintaining a healthy lifestyle should not feel like a burden. You can still enjoy the foods you love while working towards your fitness goals. If you're looking for a coach who understands that variety and enjoyment are key to long-term success, then I'm here to guide you on your journey.
Every person is different, and I recognize that what works for one individual may not work for another. By customizing exercise and nutrition plans to suit your specific requirements, I aim to help you discover the approach that best fits your lifestyle and goals. Let's work together to achieve lasting results that are tailored to you.
josh thomas
Meet the founder
Justin Norman
Coach
Braden Morrow
Coach
With over seven years in fitness, Coach Justin's journey began in 2017 when he met his mentor, Josh, at a local gym in his apartment complex. Inspired by Josh's dedication and consistency, Justin quickly found himself drawn not just to improving his own health but to helping others reach their fitness goals as well. Justin’s transformation from client to certified personal trainer has been fueled by his deep-rooted commitment to fitness, both inside and outside the gym. Through Josh’s mentorship, he learned the importance of proper techniques, nutrition, and a balanced approach to overall wellness.
Driven by a desire to make a difference in others’ lives, Justin pursued certification with NASM and now proudly stands alongside Josh as both a friend and a coach, working to help clients achieve the results they’ve been striving for. Having seen firsthand how impactful a supportive fitness community can be, he is passionate about motivating his clients to reach their potential, knowing that they’re in it together.
Outside of fitness, Justin has a rich background as a musician, a love for seafood, and even spent two years living in Hollywood. With his experience in vitamins and supplements as an assistant manager at Sprouts Farmers Market, he brings additional knowledge to support his clients’ health and wellness journeys.
Coach Braden brings a rare mix of real-world experience, deep knowledge, and genuine passion to every client he coaches. With a B.S. in Kinesiology & Sport Studies and certifications in both personal training and nutrition coaching, Braden has been helping people transform their bodies and lives since 2017.
A former collegiate football player turned competitive bodybuilder, Braden knows firsthand the power of fitness to reshape not just physiques—but mindsets, habits, and lifestyles. He specializes in working with a wide range of clients including athletes, busy professionals, military, first responders, and individuals navigating major fat loss or health comebacks.
His coaching philosophy is simple: results come from building the right mindset, understanding the “why,” and committing to sustainable habits that fit your life—not just a season.
When he’s not in the gym, you’ll find Braden outdoors hunting or golfing, walking with his wife and dogs, or serving in his local church.
What he wants you to know?
“You don’t need to be perfect. You just need to be willing. Consistency wins every time.”
